“A well thought out Twitter feed can keep your institution in the consciousness of your followers … little snippets of information you post to Twitter, when taken together over time, will coalesce into a portrait of your [library] institution”
But you need to plan:
- Choose a username – only letters and an associated Avatar image of 48 by 48 pixels
- Style: – learn from other tweeters – not too formal, use “I“ and “we”, avoid text speak
- Language: -If you are aiming nationally or internationally, consider some English tweets as well as the national language
- Frequency: Between 2 -10 tweets per day is recommended, but Frank Norman, whose article I am paraphrasing, suggests that you let it develop naturally. The more you twitter the more followers you gain.
- Remember that your tweets can be read by any Twitter user unless you limit them to your followers. Some ‘followers’ may be spam which you can block.
- You “should develop guidelines on whom you will follow, whether you will monitor their tweets, whether/when you will retweet their tweets and whether you will enter conversations with them.”
- Following Twitterers in your own institution is a good idea and they will probably appreciate your retweeting their tweets.
Frank Norman. Journal of the European Association for Health Information and Libraries 2009, v.5 p.40-41.
Jean Shaw, Phi