Using 140 characters to promote your institution

“A well thought out Twitter feed can keep your institution in the consciousness of your followers … little snippets of information you post to Twitter, when taken together over time, will coalesce into a portrait of your [library] institution”

But you need to plan:

  • Choose a username  – only letters and an associated Avatar image of 48 by 48 pixels
  • Style: – learn from other tweeters – not too formal, use “I“ and “we”, avoid text speak
  • Language: -If you are aiming nationally or internationally, consider some English tweets as well as the national language
  • Frequency: Between 2 -10 tweets per day is recommended, but Frank Norman, whose article I am paraphrasing, suggests that you let it develop naturally. The more you twitter the more followers you gain.
  • Remember that your tweets can be read by any Twitter user unless you limit them to your followers. Some ‘followers’ may be spam which you can block.
  •  You “should develop guidelines on whom you will follow, whether you will monitor their tweets, whether/when you will retweet their tweets and whether you will enter conversations with them.”
  • Following Twitterers in your own institution is a good idea and they will probably appreciate your retweeting their tweets.

Frank Norman.  Journal of the European Association for Health Information and Libraries 2009, v.5 p.40-41.

Jean Shaw, Phi


About jgreigshaw

I work with Partnerships in Health Information which promotes partnership between libraries in Africa and the UK with an emphasis in African leadership. I have visited Kenya, Mali, Uganda and Zambia though Phi has contacts in many more African countries.
This entry was posted in Libraries of the Future, Technology and tagged , , , . Bookmark the permalink.

One Response to Using 140 characters to promote your institution

  1. I enjoy reading your blog, I have nominated you for the Versatile Blogger Award , you can see the nomination here:

    Congratulations 🙂

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